Fleet Feet Client Portfolio

At the start of this project, I conducted extensive research, including a target market analysis, key messaging development, and a SWOT analysis. During this process, I discovered that Fleet Feet was opening a new location in Athens, presenting a valuable opportunity for my campaign. I structured the rest of the project around this initiative to create a focused and strategic communications plan.
Building on my research, I developed a traditional media plan that included a press release, a targeted media list, and a media pitch tailored specifically to Fleet Feet.
To complement the traditional media efforts, I designed a digital media plan across Instagram, Facebook, and TikTok. Leveraging my knowledge of each platform, I used various app features to craft unique and engaging content tailored to their respective audiences.