Visual Design Guide

Developed a complete brand identity including logos, color palette, typography, and visual elements for New Media project promotions. Applied the guide to create cohesive graphics for social media and campaign launches.
Assigned as the Public Relations and Advertising Chair for my New Media Capstone class, I developed promotional and branding deliverables for our project. I created a comprehensive brand kit with primary and secondary branding, including logos, typography, and color variations. My team used this kit throughout the semester, ensuring cohesive branding and streamlined presentations.